JMSBG’s focus is to help graduate students realize the impact that future business decisions can have on people, long-term profit, and the planet. With this goal in mind, they e are organizing the Sustainability Case Challenge. The event will take place virtually due to the prevailing conditions. The challenge aims at offering students of all majors, at the undergraduate and graduate level at Concordia University an opportunity to brush up their analytical skills to incorporate sustainable development and social responsibility in business strategies.